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Speakers » Social South™
  • Gold Sponsors

    • al.com
    • Provenance Digital Media
  • Media Partners

    • Mashable
    • The Terminal
  • Silver Sponsors

    • AABCO Rents
    • Birmingham Public Library
    • Emma
    • Griffin Technologies
    • Inspirageek
    • Luckie & Company
  • Sponsors

    • CommonThread
    • Innovation Depot
    • IPSA
    • Social Media Club Birmingham
    • WorkPlay
  • Social Links

  • Speakers

    Opening Address:

    keen2Andrew Keen, Author of “The Cult of the Amateur”, Founder & CEO at Audiocafe.com Keen will delve into the current debate in the news of whether social media communities are dividing or uniting us as human beings. Read More. . .

    Friday Keynote:

    2326296501_174368b9a0_bRichard Binhammer, Strategic Corporate Communications, Social Media and Corporate Reputation Management at Dell Lionel Menchaca, a 15-year Dell veteran and chief blogger at Direct2Dell. Richard and Lionel will take the stage together for the first lioneltime ever. It promises to be a lively and enlightening discussion as they reveal the strategy behind Dell’s successful social media presence. Read More. . .

    Saturday Keynote:

    Esra’a Al Shafei, founder and Executive Director of MideastYouth.com, an independent interfaith network whose mission is to inspire and provide young people with the freedom and opportunity of expression. You’ll be spellbound as you hear Esra’a tell how she created a social network to bring together sworn enemies so they can learn to celebrate the diversity of heritage and opinions. Read More. . .

    Speakers and Panelists:


    picture-86Dave Barger - President / CEO at LunaWeb, Inc. A leading Memphis-based resource for online communications including Social Networking, Barger has shared his vision with established entrepreneurs and companies across the Southeast. “Social networking is the realization of a promise the Web made in the early 90’s, that the people would have a voice. That promise is finally coming to life with the proliferation of social media and the wide acceptance of social networking,” Barger says.


    tobysmToby Bloomberg – Founder Bloomberg Marketing/Diva Marketing www.divamarketingblog.com, www.bloombergmarketing.com and www.bloggerstories.com An adjunct professor at Goizueta School of Business at Emory University, Ms. Bloomberg has also written articles for Marketing News, Portland Business Journal, Impact (India publication), L’actualite Alimentaire (Canada publication), WEMagazine, RevenueToday and Atlanta Business-to-Business.


    An Bui - Social Media Marketing Consultant An works with global brands, venture-backed startups, and small/medium businesses to help them develop actionable plans for building their internal and customer communities. An has led the implementation and execution of online brand and reputation management campaigns for Fortune and Global 500 companies and takes a metric-driven approach to social media marketing & collaboration. She loves how technology connects people, brands, and real world experiences. An often speaks about social media, digital identity and online community as well as travels to share the power of online interactions in real life.


    Picture 51Mitch Canter - Designer / Developer at Flat Creek , Adjunct Professor at Nashville State Community College, WordPress Expert / Web Developer at StudioNashvegas.com Mitch’s path into marketing started in college where he served in a variety of roles including a Television Anchor, bartender, computer lab teacher and eventually Murray State’s “Shield” yearbook. In addition to his work at Flat Creek, Canter founded Studio Nashvegas with one principle in mind: Modern Design meeting Southern Hospitality.


    picture-79Paul Chaney – President at International Blogging and New Media Assoc. & Internet Marketing Director at Bizzuka, Inc. Paul is Internet Marketing Director for Web content management software company, Bizzuka. He is also president of the International Blogging and New Media Association (IBNMA) and serves on the advisory board of the Womens Wisdom Network, Social Media Marketing Institute and SmartBrief on Social Media. His new book on social media marketing entitled, “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media” is set for release in September 2009.


    mackallhatMack Collier – Social Media Marketing Consultant, Editor/Blogger- Viral Garden Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix. A requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Microsoft. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.


    KellyCraneSMKellye Crane, principal of Crane Communications, LLC and blogger at SoloPRpro.com. Kellye Crane is a veteran communicator with more than 20 years of experience in strategic public relations and marketing communications. She has offered strategic planning, media/influencer relations, social media, and marketing communications services to some of the world’s largest companies, including ADP, BellSouth, The Coca-Cola Company, IBM, Intel and Microsoft. Kellye founded Crane Communications, LLC in 1995, and has worked independently as a pioneer of the “virtual agency” concept for nearly 15 years. She writes about social media, PR, and consulting topics on her blog, Solo PR Pro, which serves as a resource for those working as independent public relations and MarCom consultants — and those who’d like to be.


    picture-82Jason Falls - Principal – Social Media Explorer Jason Falls is one of the leading thinkers in the social media, public relations and communications industries. He has the unique perspective of having lead a national advertising agency’s Interactive and social media efforts, worked with Fortune 100 brands as a social media strategist and served as an independent consultant in the social media industry. He has advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, SHPS, Sun Tan City, Mighty Dog, Optima Batteries, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com. One of the most in-demand speakers in the social media space, Falls has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience’s experience. Falls is the president and co-founder of the Social Media Club Louisville. He is a consultant and professional speaker and can be found online at http://socialmediaexplorer.com, consistently rated in the top 20 list of the prestigious Advertising Age

    Power 150 Blogs.


    picture-83Robert French - Faculty at Auburn University and Public Relations and Communications Consultant With over 25 years of experience in public relations, broadcasting and university operations. Robert is a Founding Fellow of SNCR, the Society for New Communication Research. Recently honored with inclusion in PR Week’s 2008 Editors’ Choice list, Robert has been interviewed by the New York Times, the Wall Street Journal, Inc. magazine and many other news organizations.


    griner-headshot1David Griner -Social Media Strategist, Luckie & Company As a blogger for Adweek and social media strategist for Birmingham-based Luckie & Company, David Griner is constantly looking at the potential and pitfalls of social media marketing. He has coordinated social media outreach, training and analysis for a wide range of companies, including Little Debbie, AT&T and Books-A-Million. He writes about marketing and pop culture on Adweek’s blog, AdFreak.com, and about social media issues on TheSocialPath.com.


    bethharteBeth Harte - Community Manager, MarketingProfs Beth Harte is a marketer, blogger, speaker, communicator, thinker, connector (people & dots), adjunct professor and Community Manager for MarketingProfs. Beth has over 14 years of experience in integrated marketing communications, strategic planning, branding, SEO/SEM and five years of experience with social media. Beth speaks on a range of marketing, communications, and social media topics including brand monitoring and management, Social Media RO[I], and Public Relations 2.0. Beth’s blog, The Harte of Marketing is featured in AdAge’s Power 150, a globally recognized ranking of top media and marketing blogs. Beth also blogs for MarketingProfs Daily Fix blog


    picture-87Tammy Hart – Owner, Tammy Hart Designs Tammy is a successful, self-taught, freelance designer who has leveraged trial, error, and observation to become a WordPress expert. She loves to talk about her favorite ways to integrate the usage of images, audio, video, and flash with your WordPress content and templates. Tammy’s forthcoming book “WordPress Multimedia Cookbook” will be released this fall. While specializing WordPress themes and CMS development, she also does all levels of Web Design and XHTML/CSS Coding as well as logo design (she designed the Social South logo and Web site).


    Stacey Hood – Chief Marketing Officer – Provenance Digital. Stacey, originally from Houston, brings a mix of over 10 year’s worth of interactive experience and knowledge to the conference. Having started such sites as WorldSoccerShop.com, Soccer365.com and many others, his experience includes SEO, public relations, interactive marketing and much more. With Provenance Digital, he brings his alternative thinking and philosophies to search engine marketing, digital strategies and social communications for the agency’s clients and the agency itself. In addition to agency life, he recently has become a published writer for CBS Sports’ Bleacher Reports covering the English Premier League.


    ck1Christina “CK” Kerley – Marketing Specialist, ckEpiphany High-impact marketing specialist Christina Kerley (aka “CK”) has been bolstering businesses, brands and causes for over 15 years. Through her consultancy she works with B2B and B2C companies on producing revenue strategies, social media training and program development. Her approach leverages the best of new world and old by blending solid marketing principles with new technologies (and new practices). For social media tips and to find out more: http://www.ck-blog.com


    picture-89Dana Lewis – Communications & Public Affairs Consultant Dana is a health communications consultant, social media consultant and a freelance writer in health communications. She is Co-creator and moderator of the weekly (healthcare communications and social media) conversation on Twitter. Dana is experienced in a wide variety of social media tools and as an experienced community builder she loves to discuss building communities through social media on a global level, and show how it connects with the daily micro-communities in which we engage.


    tm_smallTom Martin – President – Zehnder Communications Tom is an 18-year veteran of the marketing industry who is happiest when he is poking and prodding others to explore new ideas and ways of thinking. At Zehnder he spends most of his days helping the firm’s clients immerse themselves in their consumers’ worlds to uncover hidden insights and opportunities that can be leveraged to achieve the client’s business goals. Tom is a frequent lecturer on various marketing topics, authors his own blog, Positive Disruption, and most recently, Advertising Age, the most trusted brand of news and intelligence on advertising, marketing and media, selected Tom as one of 14 feature bloggers and the only contributor from the Gulf South on the publication’s “Small Agency Diary” column. Tom is an active member of the American Marketing Association where he most recently served as the President of the New Orleans Chapter. He holds a degree in Advertising from the University of Texas at Austin and rumor has it he once starred alongside Tyler Florence on an episode of Food 911 which aired nationally on the Food Network.


    Marc Meyer – Principal/Director of Search and Social Media at Digital Response Marketing Group In addition to his duties at DRMG, Marc also authors Direct Marketing Observations and is the cofounder of Hash Tag Social Media. With over 13 years in technology and marketing, he has been able to leverage this experience to prove how powerful social media can be to businesses of all sizes. He is also currently in the midst of authoring a book on Twitter and serves as stand-in pitcher for his kids.


    picture-1Andre Natta – operator/founder – Birmingham Terminal. Andre lives in Birmingham where he operates a hyperlocal site about Birmingham, AL named The Terminal as well as a consultancy and blog about urban revitalization and social media (yes, the two are quite similar) called Urban Conversations. He is also a founder of WordCamp Birmingham , Birmingham’s edition of the unconference for users of the popular web publishing software, WordPress held annually in late September and is a member of the 2009 class of Leadership UAB, among other things.


    picture-88Phyllis Neill – Owner, SheMentor, LLC Phyllis R. Neill is the Chief Consultant at SheMentor, helping businesses change marketing strategies into 2-way conversations with social media marketing. Her 20+ years in executive management and marketing have taught her a thing or two about how to market businesses – and how to treat people.


    picture-85Ike Pigott – Owner, Positive Position Media Consulting A seasoned communicator who brings a depth of knowledge across many fields, I draw upon years of work in broadcast news, crisis communications training, and consulting with non-profits and disaster responders. Areas of expertise now include the use and promotion of new media tools as an integral part of the messaging mix, to reach people where they really are.


    TreyPsmall

    Trey Pennington—marketing coach, storyteller and rabid advocate for authentic connections. Through his practice, Trey helps businessowners, professionals, and even a politician or two, understand and leverage the principles of social intelligence and technology to build genuine connections between people. As an advocate of building community, Trey has helped launch ten Social Media Clubs—eight in the Southeastern United States, one in England, and one in Australia. His home club, Social Media Club Greenville, has over 500 members.


    scottfbScott Schablow – Principal & Chief Strategic Officer Provenance Digital Media, Founder – Social Media Club of Birmingham, Founder Social South social media conference As the Chief Strategic Officer at Provenance Digital Media, Scott is passionate about leading clients through rapidly evolving new media space. His 20+ years of experience of defining online strategy and leading the execution of online marketing efforts has created successes for brands such as AT&T, Regions Bank, Little Debbie Snacks, Alabama Public Television, McWane Science Center and Express Oil Change. Prior to Provenance he served for 10 years VP of Interactive at Luckie & Company. As a former TV news correspondent in Washington, D.C., Scott still likes the spotlight and often takes center stage speaking about social media and web marketing strategy.


    Will Scott - Will Scott has been helping small businesses get online since 1994 – that’s right, 1994 – before most people even knew there was an Internet.
    Since then, Will has been focused on making information more accessible online. In the classroom teaching technology to professionals or in the boardroom presenting the value of online business to fortune 1000 companies, Will is passionate about the impact of the Internet on business.
    At Search Influence, Will leads a team of 20+ dedicated professionals who put customer enthusiasm first. The Internet, Search Engine Marketing, Search Engine Optimization and Social Media need to become accessible to small business.


    jeff_lowJeff Vreeland - Owner of VM Technologies Jeff is the owner of VM Technologies, a small business based in Birmingham, Alabama that specializes in new media management and custom web development. Jeff has worked for a wide range of political campaigns and non-profit organizations providing new media consulting. Known for his love of Drupal, Jeff speaks regularly on the power of new media to transform campaigns and organizations.