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  • Dell Executives Announced as Friday Keynote at Social South

    By admin on July 31st, 2009

    Social South™ is proud to announce two exciting speakers for Friday’s keynote address: Richard Binhammer, Strategic Corporate Communications, Social Media and Corporate Reputation Management at Dell and Lionel Menchaca, a 15-year Dell veteran and chief blogger at Direct2Dell. Richard and Lionel will take the stage together for the first time ever. It promises to be a lively and enlightening discussion as they reveal the strategy behind Dell’s successful social media presence.

    Richard Binhammer, Strategic Corporate Communications, Social Media and Corporate Reputation Management at Dell

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    Richard has over 20 years experience positioning diverse business sectors, senior corporate executives, government officials and community leaders with key constituent groups, including extensive media relations and campaign/issues management experience.

    His background includes working to position CEOs, presidents, government officials including, Prime Minister of Canada Brian Mulroney and cabinet ministers running for election, the Canadian Consul General in New York and Geraldine Ferraro. His proactive Media Relations Skills developed over 10 years researching, planning and implementing regional, national, and international media strategies for major non-profit organizations, corporations and governments. (Photo Credit www.briansolis.com)

    Lionel Menchaca, chief blogger at Direct2Dell

    lionelLionel Menchaca is a 15-year Dell veteran and chief blogger at Direct2Dell, Dell’s main corporate blog. Since launching the blog in July 2006, Lionel helped expand it into Chinese, Spanish Norwegian and Japanese and continues to work to further extend Dell’s global presence. Before launching Dell’s blog, Lionel was one of the main architects behind Dell’s blog monitoring process begun in April 2006.

    He works with a team within the company to coordinate activities and content across all of Dell’s social media initiatives including the Dell Community Forum and IdeaStorm.  These initiatives have one thing in common: to open direct lines of communication between Dell employees and their customers to improve the products and services Dell offers.

    Lionel also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere, and to facilitate collaboration among the Dell teams that respond to customer feedback. He’s also been one of the principal leads in Dell’s efforts to build communities using Web 2.0 tools like Flickr, YouTube, Twitter, Delicious and more to augment Dell sites like the recently-launched DigitalNomads.com.

    An avid fan of computer hardware, gadgets and Web 2.0 technology, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware and advanced operating systems technical support at Dell.

    Lionel earned a degree in archaeological studies from University of Texas. He lives in Round Rock, Texas, with his wife, Aileen, and two children, Louis and Mia.

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    5 Responses to “Dell Executives Announced as Friday Keynote at Social South”

    1. Great job on speakers, can’t wait!

    2. [...] South™ haa announced that two exciting speakers will perform Friday’s keynote address at the social media conference: [...]

    3. [...] are high level speakers (the keynote is Richard Binhammer & Lionel Menchaca from Dell and even a speaker livecasting from Bahrain).  And, there’s me, a not-so-high level (compared to [...]

    4. [...] Keynote with Dell Social Media Team Not sure if the Dell Dudes™ are from Austin or from my homeland of Nashville, but they are the Top Dogs today at Social South. Their presentation is a pretty broad overview of getting started in social media, but from the interesting perspective of a huge corporation, which is generally hesitant to hop into the space. Michael Dell says, “these conversations are going to occur whether you like it or not.” Absolutely true, so why not get on top of that, whether you are a company of just a few like we at Raven are (I have a permanent Twitter search open on my desktop for Raven so I can ensure we follow the conversation and our customers/potential customers) or a company of thousands of employees like Dell. [...]

    5. [...] Keynote with Dell Social Media Team Not sure if the Dell Dudes™ are from Austin or from my homeland of Nashville, but they are the Top Dogs today at Social South. Their presentation is a pretty broad overview of getting started in social media, but from the interesting perspective of a huge corporation, which is generally hesitant to hop into the space. Michael Dell says, “these conversations are going to occur whether you like it or not.” Absolutely true, so why not get on top of that, whether you are a company of just a few like we at Raven are (I have a permanent Twitter search open on my desktop for Raven so I can ensure we follow the conversation and our customers/potential customers) or a company of thousands of employees like Dell. [...]

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